8 Jan 2024
About Fruit Logistica 2024
Event dates: 5 – 7 Feb 2024
FRUIT LOGISTICA stands as the paramount event in the fresh produce industry, offering unparalleled access to the global market. Spanning three days, this trade fair is a nexus of innovation, networking, and industry insights, setting the trajectory for success throughout the year. With exhibitors from over 90 countries and trade visitors from 140 countries, FRUIT LOGISTICA showcases the entire value chain, from seed to consumer, encompassing product development, packaging, automation, and logistics. It fosters connections and collaborations that drive the industry forward.
In this project, I helped with the digital ideas for the interactive wall.
Interactive Wall
Shift-display Perishable Journey
This is an interactive feature unveiling DP World’s end-to-end solutions for the perishables supply chain.
Attendees slide a screen over a printed visual, revealing dynamic content. The sliding screen features multiple decimal points, triggering relevant content as it reaches each point.
This innovative mechanism provides an “x-ray” effect, illustrating DP World’s end-to-end solutions. This engaging tool showcases DP World’s expertise, extending beyond traditional port operations to cover the entire supply chain.
The activation emphasises DP World’s commitment to fast, reliable, and scalable logistics, and allows attendees to explore the comprehensive services they offer, experiencing firsthand the company’s role in ensuring the seamless journey of perishable goods from source to destination.
Sum of parts
This is an interactive and educational activation designed for the perishables supply chain. Attendees engage with 3D models representing integral aspects of DP World’s comprehensive logistics solutions. As they tap on the 3D models, relevant content unfolds on two screens showcasing videos that align with DP World’s commitment to delivering fast, reliable, and scalable logistics through multimodal options. This hands-on experience visually connects attendees with DP World’s narrative of ensuring the perfect condition of goods and responding to fluctuating demands, emphasising the company’s expertise across the entire perishables supply chain, from cultivation to consumer.