26 Feb – 13 May 2024
About Booking.com Click.24
Event dates: 16 May 2024 – Amsterdam, NL,
23 May 2024 – Miami, USA
Click. is a two day multi-session event that enables strategic leaders & key accounts to click with our big ideas, latest updates, releases & thinking that will drive forward performance for the coming year including tools to take action.
It is our significant partner & industry facing moment which cements Booking.com as THE partner of choice. The conference includes keynote sessions, round table discussions, panel conversations, evening entertainment and lots of networking opportunities.
I contributed to the initial ideation for digital engagement, and later on mainly worked on Make a Splash and the sport activations.
Make a Splash
Make a Splash
Experience the magic of immersive projections at the interactive space. The users use the buttons on the wall to transform their surroundings based on audience input—one moment they’re in a swimming pool, the next, under a blue sky with clouds, or even on a thrilling roller coaster ride. As they explore, captivating projections and engaging voiceovers reveal the tools and benefits available through Click. This dynamic setup invites users to set their intentions, capture memorable moments with photos, and ignite their curiosity.
The users move around the space to discover and hear about the advantages of adopting different solutions. This activation offers a unique and memorable way to learn about the exciting opportunities Click can offer, making it an unforgettable experience for all users.
Sport Activations
Booking.com × UEFA (Amsterdam)
The users begin their journey by stepping into the area, greeted by the sight of a gleaming trophy displayed on a plinth with a branded backdrop, setting the perfect scene for a memorable photo opportunity. Capture the moment and immortalise their experience with snapshots alongside the trophy.
Next, take on the Kick Challenge, an exhilarating game setup against a recessed wall with mounted icons. Kick the ball at these icons to score points, each successful hit being swallowed by the icons upon impact. Their score will be recorded for the leaderboard, where the highest scorers vie for a fantastic prize.
As they engage in the challenge, discover the commercial power of Booking.com’s sport partnerships, learning about the benefits and opportunities they bring. The leaderboard adds an extra layer of excitement, motivating users to give their best and compete for the ultimate reward.
Booking.com × MLB (Miami)
For Miami, it was an interactive baseball pitching game, celebrating the partnership between Booking.com and MLB. The users start by capturing a memorable photo with the gleaming trophy against a branded backdrop. Then, it tests their skills by pitching baseballs at targets mounted on a recessed wall. Each successful hit scores points and is recorded on the leaderboard, where top scorers compete for an exciting prize. They learn about the powerful partnership and its benefits while enjoying this thrilling experience.