14 – 22 May 2024
About Gitex and Leap
Event dates: 14 – 18 Oct 2024 (Gitex),
10-13 Feb 2025 (LEAP)
Gitex 2024 is the world’s most iconic large-scale tech exhibition, serving as the premier platform for tech creators, investors, and enthusiasts for over four decades. This year, it spans two mega venues – Dubai World Trade Centre and Dubai Harbour, offering over 40 exhibition halls. Attendees can explore innovations in AI, Cybersecurity, Mobility, Sustainable Tech, and more. The event promises five days of conferences, workshops, networking, and business partnerships. The Gitex Global ecosystem includes 9 co-located shows: Gitex Global, AI Everything, Gitex Impact, Future Urbanism, Global Devslam, Expand North Star, Fintech Surge, Future Blockchain Summit, and Marketing Mania. Central to these shows are innovation, collaboration, and discovery, where attendees can explore real-world applications of AI and source cutting-edge innovations that enhance business efficiency.
LEAP 2025 is a premier annual tech event founded in 2022 by Saudi Arabia’s Ministry of Communication and Information Technology (MCIT), the Saudi Federation for Cybersecurity, Programming and Drones (SAFCSP), and Tahaluf, an Informa company. Hosted in Riyadh, this event covers a wide range of topics including Fintech, Edutech, Smart Cities, Health Technology, the Fourth Industrial Revolution (4IR), Creative Economy, Future Energy, Gaming, Space, Retail, and Artificial Intelligence (AI). LEAP 2025 will unite the global technology ecosystem, offering attendees the chance to discover the future of technology, connect with key change-makers, and expand their horizons. LEAP is co-located with DeepFest, a dedicated AI stream that serves as the premier meeting place for thought leaders, innovators, enterprises, academia, and startups. Dive into LEAP 2025 and tap into the limitless potential of tech to build a positive future.
In this project, I worked on the ideation for two of the digital activations to help Ericsson to showcase their 5G technology and their positive impact. The goal is to make the activations scalable so that they can be reused in both events.
Digital Activations
Industry Explorer
Each represents a unique industry story. The users pick up a model and place it on the pad below the screen to unlock a video or interactive web page that tells its story.
This engaging setup showcases the transformative impact of 5G across various industries. Each 3D model highlights the innovative applications and benefits of 5G connectivity, from autonomous cars and intelligent healthcare to smart factories and optimised agriculture.
5G real-time collaborative game
Where players cooperate in real-time to navigate, solve puzzles, and reach the end. Seat tiles change color to indicate proximity to obstacles, with cooler tones signifying greater distance and warmer tones indicating closer proximity.
Powered by the 5G network, every action and reaction occurs instantaneously, ensuring a smooth and responsive gaming experience. The game showcases the cooperative potential of 5G technology. It was featured at LEAP in partnership with STC and GITEX in collaboration with Du – demonstrating 5G’s potential for seamless, responsive gaming experiences.