16 – 22 May 2024
About DP World Tour
Previously known as the European Tour, the DP World Tour, currently titled as such for sponsorship reasons, is officially the PGA European Tour or the European Tour Group. It is the leading men’s professional golf tour in Europe. The DP World Tour Championship is the pinnacle event of this tour, concluding the Race to Dubai. The 2024 schedule features at least 44 tournaments in 24 countries, divided into three phases: five ‘Global Swings’ from November 2023 to August 2024, the ‘Back 9’ from September to October 2024, and the ‘DP World Tour Play-Offs’ in November 2024. The season includes five Rolex Series events and four Major Championships, all counting towards the Race to Dubai Rankings. Since 2022, DP World, a leader in global supply chain solutions, has been the title partner of the Tour, cementing Dubai’s status as a central hub for golf.
I helped to develop the digital activation for Emirates’ promotion booth at the DP World Tour. If the booth is successful, then they will roll it out at every event across the next 2 years of the tour.
Emirates Chipping Challenge
Emirates Chipping Challenge
Uplift the traditional Chipping Challenge and bring the Emirates Caddie concept to the forefront of the player.
As they successfully chip their way through collecting the destinations for entry into the prize draw. The digital leaderboard updates in real-time to showcase top performers and their progress and tracking the destinations they’ve visited.
Each successful chip lights up the course with vibrant LED lights and celebratory sound effects, enhancing the excitement and immersion.
The Emirates Chipping Challenge combines fun, competition, and a touch of our signature travel experience.